Visual Mapping as a Powerful Tool for Social Design

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July 27, 2017

July 2017

In design research, understanding how people think is far more useful than simply what they think. When working in foreign cultures, this can be incredibly challenging. Without sharing the same cultural, religious and linguistic backgrounds, it’s critical to spend extra time understanding how and why people make decisions. In these circumstances, I often use visual mapping — a simple but powerful research tool.