French American, Los Angeles-based visual artist, art director, and author, Guillaume Wolf “Prof. G,” has been involved for years in the world of luxury and fashion – collaborating with the French Vogue, Colette, Lucien Pellat-Finet, Isabel marant, and Maison Kitsuné. Guillaume is a specialist in the psychology behind branding (Psychographics). He is the author of the creativity books You Are a Circle, and You Are a Message. A TEDx fellow, his talk “How to Create the Future” is available on YouTube.