Sherry Hoffman is the Faculty Director of Designmatters. In this role, Sherry dedicates her professional experience, educational expertise, and counsel to the department, with a focus on amplifying the curricular and pedagogical rigor associated with the department.
Sherry is the co-founder and principal brand strategist at March Studio, which creates Brand Architecture On Purpose, a keen mash-up of brand savvy and progressive design. Sherry leverages her professional experience in brand strategy, design, and social impact in the classroom as well. She recently developed Brandmatters, an academic class, and has taught a number of Designmatters TDS studios, including The Girl Effect and Imagining the Future of the Barbie Dreamhouse, was a key faculty lead in the 2013 LEAP Symposium, and is a lead facilitator for DesignStorms.
Sherry brings a critical perspective and consistent strategic approach to her professional and educational work, creating insights that add value and meaning.