A mixed media campaign to promote colorectal cancer screening, spearheaded by Art Center College of Design, The American Cancer Society and the Mayo Clinic Center for innovation, has been adopted by more than 60 organizations affiliated with the National Colorectal Cancer Roundtable and launched in conjunction with National Colorectal Cancer Awareness Month.
Family PLZ! is a collaboration between Designmatters and the Graphic Design department. The campaign was designed by Graphic Design, Advertising and Graduate Media Design students in a trans-disciplinary studio class led by faculty members Dirk-Mario Boltz, Jason Brush and Allison Goodman.
Initially launched in Fall 2011, with renewed support during National Colorectal Cancer Awareness Month that is being observed throughout March 2012, the Family PLZ! campaign uses contemporary media channels and social networks to promote family history as a key factor in the need for colorectal cancer screening.
For more info about the Family PLZ! campaign click here.
Download the full press release here.