Project Archive
Read MoreList of all Designmatters Case Studies in Chronological order.
These solutions are indeed subjective – this isn’t solving a clear-cut math problem – and that proved to be the most difficult aspect of the project. The solutions, however, do address all the key elements, massaged by the student’s vision.”
Dennis Lee, Faculty, Advertising
Spring 2018 - Host Department: Environmental Design
"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."
Liz Levin, Advertising, Student