Branded: How Brands Shape Ideas, Identities and Society
Read More
The Designmatters educational platform at ArtCenter College of Design joins collaboration with experimentation, experience with reflection, problem-solving with problem-discovery, and purpose with action.
Through research, advocacy and action, Designmatters engages, empowers and leads an ongoing exploration of art and design as a positive force in society.
“When I see really powerful student projects happen it’s because the students have genuinely become interested in and care about who will be using, seeing or encountering their design. It’s an exercise in empathy.”
Arden Stern, Humanities & Sciences, Faculty
"In a time when we are bombarded with imagery, it was an amazing experience to really understand the power of design as a vital communication tool."
Christina Nizar, Graphic Design, Student
Pasadena Now / January 2021
Read MoreRead More
A transcripted course of study for ArtCenter undergraduate students in social innovation
Read MoreArtCenter students are embedded in host organizations for one full 14-week academic term to work on high-level projects.
Read More"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."
Liz Levin, Advertising, Student