PCI Rebranding Project
February 2010
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WHY DESIGNMATTERS MATTERS: ARTCENTER’S PIONEERING PROGRAM CELEBRATES 20 YEARS OF SOCIAL INNOVATION
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“The problem the students were trying to solve, in essence, was how to visualize data. These teams figured out ways to understand, digest and make data real. That’s a difficult task, but bringing together transdisciplinary students seemed to facilitate and accelerate the process. Each of them – product designers, graphic designers, advertising, etc. – was oriented to view and contribute in a unique way that added depth to the concepts.”
Petrula Vrontikis, Instructor