Es Tiempo Campaign Raises Awareness of Cervical Cancer Prevention Among Latinas

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June 8, 2018

USC News
May 2018

Es Tiempo is an annual public awareness campaign that was conceived a few years ago when Laila Muderspach, chair of the Los Angeles County+USC Medical Center’s Department of Obstetrics and Gynecology, observed that women in the Latino communities around L.A. County had unusually high rates of cervical cancer, which can be fatal if not diagnosed early. The result was a multidisciplinary effort that included the USC Annenberg School for Communication and Journalism Professor Sheila Murphy and the Designmatters program at the Art Center College of Design.