Leah Horgan

One of the most challenging aspects of working at Ashoka is also one of the most rewarding: it is a network of entrepreneurial innovators who all have their own methodologies and practices. As a result, there is no hierarchy to stand in the way of an original idea. However, there was also no central information hub and thus a lack of institutional knowledge regarding communications protocols. In the past, each new initiative at Ashoka created it’s own, off-platform, unique identity (with some very attractive results). With this project I wanted to utilize Ashoka’s brand recognition and strengthen it’s visibility in Africa by reversing that trend and assisting efforts Ashoka-wide for a cohesive brand across all endeavors.