The Design of Business | The Business of Design Podcast: Mariana Amatullo

Back to all News

October 25, 2018

Designmatters Co-founder and former Vice President, Mariana Amatullo sits down with Jessica Helfand and Michael Bierut and talks about her time at ArtCenter College of Design and the genesis of the Designmatters program.


Executives often get praise for their decisiveness, but Amatullo says that, in today’s business climate, leaders need to adopt a “design attitude.” Here are the five dimensions of a design attitude:
The first one is empathy. We really work with design students around this notion of empathy.

The second one is creativity — being able to look at the novel.

The third one is engagement with aesthetics, and thinking about a multisensorial environment.

The fourth one is ambiguity tolerance.

Number five is connecting multiple perspectives — the divergence we talk about a lot in design thinking methods.


Please visit for more episodes of The Business of Design Podcast!