This Designmatters studio presented students with the skill sets to reimagine how illustration is used on all of today’s fast-paced media platforms. Building on contemporary topics of social concern, as well as personal revelations, students became informational storytellers as they explored text/visual pieces, traditional print outlets, and the ever-changing landscape of multimedia digital formats.
Today, visual language is used over many different mediums, and thoughtful images can enhance editorial text and propel a story forward while offering a distinct point of view. With this comes a shift in the role of the illustrator from one who is merely reactive to the needs of the art director or editor, to one as versatile artist/author who can articulate a particular point of view through visuals and text, creating the voice of the entire project. More than just entertainment, the visual language created by illustrated journalists today are transformative catalysts for change as they present the complexities of a social issue, raise awareness and inspire action or thought.
Students in this class learned how to translate dense information, dramatic events, politics, fashion trends, statistics, facts, how-to’s as well as personal reflections and journalistic queries into a visually compelling story. The goal was to be able to craft illustrated journalistic pieces which instantly offer readers the intention and idea of what is being presented at first glance. Largely inspirational in the course’s creation, the work of illustration artist and journalist Wendy MacNaughton provided a case study for students to learn powerful and bold illustrative techniques and presentation. MacNaughton herself provided a compelling talk as a guest speaker early on in the studio.
Approaching projects with the eye of an art director, students constantly asked themselves about selections of typeface, color, font, layout, “noise” level, and hierarchy of information, overall tone and more. Information could be presented in numerous ways and the pacing of their pieces became like orchestrating a musical score, matching words with illustrations to create big moments and quiet ones, to create final products that were both effective and visually well balanced.
With this class, it’s about the journey, and developing illustration students who have strong writing and who will have longer artistic careers as illustrators because they can tell a story in a smarter, unique and individualistic way.
– Brian Rea, Faculty, Former OpEd Art Director for The New York Times
For projects in this studio, students were advised to adhere to a 70/30 ratio – 70 percent visual and 30 percent written. Students often refined their written content, corresponding with the instructor as they reworked and reworded, stripping away the unnecessary for lean, concise text, cementing the lesson to trust the effectiveness of their illustrations.
The four main projects during the studio included:
In addition to MacNaughton’s talk and weekly classroom critiques, the students’ work was also examined by many renowned guest speakers throughout the course of the studio: Sam Potts (graphic designer and instructor), Alexandra Zsigmond (Associate Art Director, Op-Ed, New York Times) and Leonardo Bravo (Director of School Programs, L.A. Music Center and founder of Big City Forums).
Speakers critically dissected student projects on artistic execution and the effectiveness of each image’s ability to visually relay the story being told. Students were encouraged to consider how seemingly simple design choices could evoke a specific sense, mood and point of view.
Guest speakers also shared their personal journeys to their current positions and discussed the realities of the job and, for some, qualities they look for when they hire an illustrator.
As the students progressed in project complexity, they realized the power of their artwork could be used as a tool to spark discussion, raise awareness and inspire action and thought on a variety of social issues and contemporary challenges.
For their final projects, students flexed their newly learned skills to create an engaging art/text piece that could be a catalyst for change. Students researched and examined a social or community concern specific to Los Angeles and, through text and images, told that story with a distinctive voice and viewpoint.
It’s very hard to incorporate text and image and portray the story’s voice with your voice, matching those two together is tough. My biggest challenge was taking a step back [in my final project] from [my subjects] and not putting my own personal spin on it, respecting these people’s stories and not poke fun at them and present them in a very honest way.
– Juliette Toma, Student, Illustration
A congested freeway is the landscape of this illustration that features a varied representation of typical activities that commuters engage in while stuck in traffic. The busy art piece is accented with telescoped bubbles of actions (i.e. reading, eating, applying makeup) that portray a sense of isolation and urban separation.
Alexander Djungo Vidal
To raise awareness of the native plants and animals that exist in Southern California, this series of bath/care products (hand lotion, soap, face wash, etc.) is inspired by the area’s natural resources and wildlife. Text and illustrations depict and describe local flora and fauna and the overall connection they have to the immediate environment.
Drawing on a personal experience of a Los Angeles phenomenon, this colorful page illustrates how the Asian community’s craving for home cooking spurred a Facebook networking group that sells homemade foods/products via unusual drop-off locations. The lively illustration/text shows how one culture strives to keeps its identity and ethnic connections alive in Los Angeles.
A “guide book” type-format presents prison recipes, drawings, personal stories, reflections and poetry from incarcerated women in Los Angeles. The visuals and text shines a light on the lives of these women, many who have drug-related issues which led to crimes. The raw, unadulterated material is often juxtaposed with gentle imagery and ideas.
To call attention to the quickly deteriorating history of the Los Angeles area, this handbook highlights notable locations (i.e. Santa’s Village in Lake Arrowhead, Murphy Ranch, aka Hitler’s Bunker, in Hollywood, etc.) that are quickly declining. Through icons, maps, photos, drawings and text, historical information invites readers to learn and experience before historical locations are gone forever.
A blog format piece follows a personal experience into an unknown Los Angeles neighborhood to discover the stories of its residents as well as addressing the larger issues of racism and fear. This self-reflecting piece employs first-person visuals alongside questions that challenge readers to examine their own possible prejudiced views.
A memorial statue in Glendale is the inspiration for this work that honors and raises awareness of the plight of sexual slaves by the Japanese Imperial Army during WWII. This quiet and powerful work incorporates two-sided views – an artful depiction of the Glendale statue, depicting a young slave on one side and text that describes the atrocities these women endured.
Chris Ezra Chen
To educate and call attention to the beauty and current state of the Los Angeles River, this booklet illuminates a journey down the river following a mannequin’s head from the Glendale Narrows to Long Beach. Interlaced with River facts and observations, this piece features sketches of lush greenery, industrial zones, trash and wildlife.
Recalling the splendor and grandeur of Los Angeles’ early history, this series of postcards are portraits of aging Victorian homes that are currently found in a low-income suburb of Los Angeles. Showcasing the houses and their environment, this project is an architectural and sociological study and mini-history.
Historical tidbits, maps, drawings and factual information compile this booklet that raises awareness on bicycling one of Los Angeles’ major thoroughfares, Figueroa Boulevard. Readers are encouraged to see the benefits of bicycling and advocate for the creation of more bike lanes on city streets.
To experience Los Angeles’ often overlooked culture, history and architecture, this project uses colorful art, design and text in a map format to engage readers to explore their own neighborhoods. Small cultural venues and museums (i.e., Heritage Square Museum, the Bunny Museum, etc.) are highlighted in this distinctive map.
An accordion-fold project that offers tips on how to ride the L.A. Metro Rail, this project features drawings, cartoons and practical advice. A die-cut image of the Metro rail conductor car covers the small, easy-to-carry brochure that seeks to encourage ridership by taking the mystery out of using public transportation.
Bryan Sang Park
This personal account of the L.A. Riots uses text and black and white photographs to recount the racial tension of the city in 1992. Personal photographs along with newspaper photos illuminate the story of the author’s own attitudes about different races and cultures, opening the door to how racism continues in America today.
My biggest problem as an artist is making things that are too inward looking and personal or if they are research-based, they feel too sterile and academic. How do you find that personal voice and the fun, as well as having that backed-up with content? This class gave me a way to find that intersection and I’m stronger for it.
– Ashley Pinnick, Student, Illustration + Designmatters Concentration