The “Where’s Daryl?” educational program is one of the outcomes of the Nathan Cummings Foundation-funded Uncool Initiative, which was conceived in 2011 in an Art Center College of Design advertising studio that asked students to create an educational violence and gun prevention campaign for Los Angeles youth, in partnership with the Los Angeles Unified School District. Since 2011, working alongside Timothy Kordic of the District’s Health Education Program, Art Center alumna Maria Moon and Elisa Ruffino, Designmatters Director, were tasked with refining “Where’s Daryl?” into a fully-realized Educational Toolkit that could be deployed through the LAUSD network in participating middle schools across Los Angeles.
Developed in consultation with a curricular experts from LAUSD, the “Where’s Daryl?” Educational Toolkit is fully aligned with health education standards and has seen implementation within seven high-risk schools in the district via two pilot phases conducted in spring 2013 and fall 2014. The 2014 rollout assessed an improved version of the Toolkit with refined messaging and lesson plans, based on rigorous evaluation and teacher feedback. Adjustments were made to the Toolkit design by alumna Moon, in order to streamline components and make the project more affordable and easy to produce and deploy.
The program won an Ideas That Matter award from Sappi Fine Paper North America, and has reached nearly 2000 middle-school students during the two pilot rollouts.
NEXT: “Where’s Daryl” is one of the projects included in the By the People: Designing a Better America exhibition at the Cooper Hewitt, Smithsonian Design Museum in New York City, September 30, 2016 through February 26, 2017.
“By the People: Designing a Better America” explores interdisciplinary and innovative design responses to the growing social, economic and environmental challenges faced by United States urban, suburban and rural communities.
In partnership with the Los Angeles School District, Designmatters students in the Fall 2016 Where’s Daryl? Interaction Design Studio developed a new website portal for the campaign that will enable a scalable rollout of “Where’s Daryl” beyond the Los Angeles School District. When launched, the site will provide a DIY downloadable/printable version of the Toolkit for educators to easily print and assemble. The portal will also provide teachers with an essential feedback loop to LAUSD for the Toolkit’s continued evaluation and assessment.