Channel Surfer
One of an eye-opening series of PSAs about alcohol marketing, on behalf of the Pan American Health Organization.
Pan American Health Organization (PAHO) PSA’s
- Public Policy
Spring 2005
In an effort to combat the powerful influence of alcohol advertisements that appeal to under-aged drinkers throughout the Americas, the Pan American Health Organization (PAHO) commissioned ArtCenter to design and develop anti-drinking Public Service Announcements (PSAs) and an accompanying print campaign for international distribution. ArtCenter Advertising and Film students worked together to design an effective communication strategy. With the overall objective of targeting youth, the campaign is a wake-up call about the profound societal impact of under-aged drinking and alcohol consumption in general.
PSAs
VIDEO “CHANNEL SURFER” For the Pan American Health Organization. Directed by Jennava Laska (Film/5th term) and Creative Direction by Seth Hadaway (Advertising/7th term), Spring 2005
VIDEO “SEEING ONE THING, HEARING ANOTHER” For the Pan American Health Organization. Directed by Darlene Phares (Film/6th term) and Creative Direction by David Clark (Film/8th term), Shannon Pert (Advertising/6th term) and Frank Rivera (Advertising/6th term), Spring 2005
VIDEO “SUBSTANCE HOSTAGE” For the Pan American Health Organization. Directed by Corey Stubbs (Film/5th term), Spring 2005
Print Ads
