

A collaboration with the Mayo Clinic Innovation Unit and the American Cancer Society to create a mixed-media campaign to promote colorectal cancer screening.



"The practical foundation that underlies this program is that even the most amazing design solutions need to be supported by a strong business model in order to be implemented and sustainable."
Adlai Wertman, Professor, Marshall School of Business, USC

From field research in Guatemala to the development of a practical, low-cost solar-powered system that stores and passively purifies water.


Fifteen years in, this campaign celebrates the International Conference on Population and Development, a groundbreaking global agreement.


"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."
Liz Levin, Advertising, Student
A collaboration with the Mayo Clinic Innovation Unit and the American Cancer Society to create a mixed-media campaign to promote colorectal cancer screening.


