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“The problem the students were trying to solve, in essence, was how to visualize data. These teams figured out ways to understand, digest and make data real. That’s a difficult task, but bringing together transdisciplinary students seemed to facilitate and accelerate the process. Each of them – product designers, graphic designers, advertising, etc. – was oriented to view and contribute in a unique way that added depth to the concepts.”

Petrula Vrontikis, Instructor

“It is one thing to know and design for an ‘end user’, but it’s another to sit across from someone in their own living room and hear their personal story. It humanizes the work we do and gives it meaning and value.”

Narbeh Dereghishian, Product Design '10,
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