PCI Rebranding Project
Read MoreParticipants in this studio developed a multi-component branding and communication strategy for the NGO Project Concern International.
Participants in this studio developed a multi-component branding and communication strategy for the NGO Project Concern International.

Students were challenged to formulate a concept designed to restore and sustain Lake Atitlan and its people in the highlands of Guatemala.



"Socially conscious designers can inject new ways of thinking into the world to help deal with pervasive social and environmental problems (such as inequity and the hyper-production of wasteful and harmful things)."
Mari Nakano, Grad Media Design '09, Visual Design Lead, UNICEF Innovation Unit



From field research in Guatemala to the development of a practical, low-cost solar-powered system that stores and passively purifies water.


"The students were able to grasp the need and the reality of vulnerable communities and translate that information into creative yet realistic ideas. This was a great example of how design can contribute to furthering a cause."
Bianca Lomell, Regional Director for North America, Project Concern International (PCI)
Fifteen years in, this campaign celebrates the International Conference on Population and Development, a groundbreaking global agreement.


A collaboration with the Mayo Clinic Innovation Unit and the American Cancer Society to create a mixed-media campaign to promote colorectal cancer screening.
