
“Innovation is deliberate. It’s about solving problems without creating new ones. To innovate is to enable one to share our natural empathy and be able to allow others a new means for expression. Innovation is something humans and other creatures have been doing forever, be it by instinct or experimentation. We innovate to survive and to create positive solutions to simplify and better our lives.”
Mari Nakano, Grad Media Design '09, Visual Design Lead, UNICEF Innovation Unit
"A designer’s desire to change the world can be incompatible with empathy, which necessitates relinquishing the impulse to remake the world as it should be in favor of grasping the world as it is for others."
Arden Stern, Faculty, Humanities & Sciences
In order to raise awareness of cancer among 18-24 year olds, Designmatters partnered with the American Cancer Society to create a hip and effective messaging campaign.