Real Change Movement
Read MoreA real-world outreach to create long-term, self-sustaining design solutions to harness the community’s compassion and reduce homelessness in Pasadena.
A real-world outreach to create long-term, self-sustaining design solutions to harness the community’s compassion and reduce homelessness in Pasadena.

In the Open Ocean studio, Designmatters students created a public awareness campaign for the Aquarium of the Pacific centered on the topic of ocean exploration.



"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."
Liz Levin, Advertising, Student



Students were given the challenge of designing and installing a large scale mural on the topic of youth unemployment.

A challenge to create a visually appealing, scientifically based and entertaining motion graphics film to disseminate tsunami early warning messages in Southern California.

"The practical foundation that underlies this program is that even the most amazing design solutions need to be supported by a strong business model in order to be implemented and sustainable."
Adlai Wertman, Professor, Marshall School of Business, USC
Creative repurposing of parking meters was one solution to support the homeless community and mitigate panhandling.


After field research in India, students built furniture prototypes for use in the high quality, low cost housing championed by the social entrepreneurship nonprofit Ashoka.
