"This class taught students the importance of creating a different kind of 'right.'"
Sean Adams, Graphic Design, Faculty




"This class taught students the importance of creating a different kind of 'right.'"
Sean Adams, Graphic Design, Faculty


"Socially conscious designers can inject new ways of thinking into the world to help deal with pervasive social and environmental problems (such as inequity and the hyper-production of wasteful and harmful things)."
Mari Nakano, Grad Media Design '09, Visual Design Lead, UNICEF Innovation Unit






"One of the best ways to change public perception is to combine art with science.”
Dr. Jerry Schubel, President & CEO, Aquarium of the Pacific






"These projects help every design student see what is on the other side, and opens the door to making the impossible a possibility of hope."
Armie Pasa and Gabriel La 'O, Product Design, Students


“We do not design in a vacuum; we design for the world, in the world.”
David Mocarski, Chair, Environmental Design


Created by - Yuki Nori and Grant Higa



“Innovation emerges out of a deep partnership between design students and community members.”
Penny Herscovitch and Dan Gottlieb, Associate Professors, Environmental Design



Video created by Ricardo Imperial Jr. & Isaac Ruiz.



A short film documenting a studio challenge to imagine design in the 2025 product year for lifestyle brand Vans.

"This class taught students the importance of creating a different kind of 'right.'"
Sean Adams, Graphic Design, Faculty


"It’s not just about the product, it’s about the person, it’s about making real impact.”
Margaux Reynolds, Student, Product Design



A behind the scenes of the Fall 2014, Vans sponsored trans-disciplinary studio and the design challenge of consumer-driven customizations.



"Art can create awareness and open a dialogue about topics that people wouldn’t otherwise talk about."
Sharon Levy, Product Design, Student



This book documents the third iteration—in Altos del Pino, Bogotá—of the award-winning Safe Agua project addressing water poverty.



“Innovation emerges out of a deep partnership between design students and community members.”
Penny Herscovitch and Dan Gottlieb, Associate Professors, Environmental Design


“The problem the students were trying to solve, in essence, was how to visualize data. These teams figured out ways to understand, digest and make data real. That’s a difficult task, but bringing together transdisciplinary students seemed to facilitate and accelerate the process. Each of them – product designers, graphic designers, advertising, etc. – was oriented to view and contribute in a unique way that added depth to the concepts.”
Petrula Vrontikis, Instructor


A short film detailing the innovative Designmatters-led anti-gun violence curricular program, Where’s Daryl, and its pilot rollout in the Los Angeles Unified School District in spring 2013. A short film detailing the innovative anti-gun violence curricular program and its rollout in the Los Angeles Unified School District. Written and Directed by Benjamin Weiss, Shot and Edited by H.R. McDonald

A witty PSA produced in partnership with the United States Geological Society to raise awareness about tsunami dangers and safety measures.


“Though the fields of design, art, social work, advertising and journalism use different languages to describe their process, when we're at our best we're all trying to accomplish something similar: with every creative act, we push people in a purposeful, positive direction. We leave the world better than we started.”
Wendy MacNaughton, Illustration Alum & Faculty



A documentary short about the creation of “Mark & the Jellybean Monster,” part of the Uncool Children’s Book Library Series.

A documentary short about the creation of “Amos' New Life,” part of the Uncool Children’s Book Library Series.


A brochure developed in a design-led studio, Project Coastal Crisis, focusing on public education and action strategies to address rising sea levels.

“Innovation is deliberate. It’s about solving problems without creating new ones. To innovate is to enable one to share our natural empathy and be able to allow others a new means for expression. Innovation is something humans and other creatures have been doing forever, be it by instinct or experimentation. We innovate to survive and to create positive solutions to simplify and better our lives.”
Mari Nakano, Grad Media Design '09, Visual Design Lead, UNICEF Innovation Unit


"In a time when we are bombarded with imagery, it was an amazing experience to really understand the power of design as a vital communication tool."
Christina Nizar, Graphic Design, Student


Safe Agua Peru Documentary directed by Erik Anderson




"This class strengthened my work by helping me express my personal voice through content with meaningful impact."
Ashley Pinnick Illustration, Designmatters Concentration, Student


This multiple award-winning film (Cannes, Art Directors Club) celebrates the 50th anniversary of the aid organization Project Concern International.

A moving PSA highlighting the work of the Organization of American States as part of their 100th anniversary celebration.


Short film profiling the unique social impact design methodologies and project solutions behind the 2010 Safe Agua Chile studio.

"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."
Liz Levin, Advertising, Student


"Human-centered design requires that we stay sensitive to the cultural values of the community, helping them not just survive, but thrive."
Javier Palomares, Environmental Design, Faculty



An animated short calling for the empowerment of girls and women, in support of the United Nations Population Fund.


"Being part of this program helped remind me of the importance of the design process, and ultimately why design matters."
Greg Philpott, Founder and President, mDialog



A touching short in support of young people the world over and the United Nations Population Fund.

A humorous but cutting look at the way Americans use water, highlighting the need to conserve.


A heart-wrenching look at the need to conserve, and how we might set our water-use priorities.

“Though the fields of design, art, social work, advertising and journalism use different languages to describe their process, when we're at our best we're all trying to accomplish something similar: with every creative act, we push people in a purposeful, positive direction. We leave the world better than we started.”
Wendy MacNaughton, Illustration Alum & Faculty


“Though the fields of design, art, social work, advertising and journalism use different languages to describe their process, when we're at our best we're all trying to accomplish something similar: with every creative act, we push people in a purposeful, positive direction. We leave the world better than we started.”
Wendy MacNaughton, Illustration Alum & Faculty


A multiple award-winning PSA (ADDY, Telly, Cannes) asking us all to take our share of responsibility for climate change.

A chronicle of the Mpala Integrated Health Mobile Clinic for Remote Communities in Kenya project.



"The students confronted important issues from personal vantage points, ultimately ensuring that others would care about them, too."
Sherry Hoffman, Humanities & Sciences, Faculty


One of a series of PSAs for the UNFPA calling attention to the somber global statistics and consequences of maternal fatalities in childbirth.

One of a series of PSAs for the UNFPA calling attention to the somber global statistics and consequences of maternal fatalities in childbirth.


This PSA is one of a series taking a pointed approach to earthquake preparedness in Southern California.

"In a time when we are bombarded with imagery, it was an amazing experience to really understand the power of design as a vital communication tool."
Christina Nizar, Graphic Design, Student


"The students were able to grasp the need and the reality of vulnerable communities and translate that information into creative yet realistic ideas. This was a great example of how design can contribute to furthering a cause."
Bianca Lomell, Regional Director for North America, Project Concern International (PCI)


A humorous, multiple award-winning PSA (ADDY, Cannes) on the subject of family obesity.

An animated short for the AIDS Institute promoting safe sex in the Caribbean through a combination of sensible lifestyle choices and condom use.


"All of a sudden, I wasn’t a student working in a classroom in Pasadena, but a person with responsibility and potential to change the world."
Jonathan Goldman Advertising, Student



An animated short for the AIDS Institute promoting safe sex in the Caribbean through a combination of sensible lifestyle choices and condom use.

An animated short for the AIDS Institute promoting safe sex in the Caribbean through a combination of sensible lifestyle choices and condom use.


A PSA raising awareness of progress toward realization of the United Nations Millennium Development Goals.

“We do not design in a vacuum; we design for the world, in the world.”
David Mocarski, Chair, Environmental Design


“We do not design in a vacuum; we design for the world, in the world.”
David Mocarski, Chair, Environmental Design


This book documents a project to explore digital story-sharing in the developing world, with field projects in the Philippines and the Caribbean.

This book documents concepts in enhanced mobility design as developed in the Johnson Controls-sponsored “Driven Environment in 2015” studio.



"As an artist, my primary aspiration is to connect with other human beings. What better way to actually do so than by actually making a difference in someone’s life?"
Fatima Ghanavi, Graphic Design, Student


One of an eye-opening series of PSAs about alcohol marketing, on behalf of the Pan American Health Organization.

A PSA commissioned by the United Nations Development Fund for Women addressing domestic violence.


A PSA warning of the impact of domestic violence on children, distributed by the Pan American Health Organization.

“Sustainability remains the most important idea of the 21st century: that is, that a regenerative and reciprocal relationship with the planet (and its inhabitants) is possible and will ensure our survival.”
Heidrun Mumper-Drumm, Product Design, H&S and Graphic Design Faculty & Director of Sustainability Initiatives


"It is very empowering for designers to see how their projects can actually make an impact in people’s lives."
Liliana Becerra, Product Design, Faculty


A pointed PSA in support of gender equality, on behalf of the UNFPA.

The Nyumbani Village Concept Cards were developed to document research, findings and outcomes of the Nyumbani Village: Kenya project.


"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."
Liz Levin, Advertising, Student



A parable addressing the topic and tragic consequences of drunk driving among youth.



