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"Art can create awareness and open a dialogue about topics that people wouldn’t otherwise talk about."
Sharon Levy, Product Design, Student
As part of Project Concern International’s 50th anniversary, students created visual communications projects to promote the work of this humanitarian organization.
Participants in this studio developed a multi-component branding and communication strategy for the NGO Project Concern International.
Students were challenged to formulate a concept designed to restore and sustain Lake Atitlan and its people in the highlands of Guatemala.
"The practical foundation that underlies this program is that even the most amazing design solutions need to be supported by a strong business model in order to be implemented and sustainable."
Adlai Wertman, Professor, Marshall School of Business, USC
A collaboration with the Mayo Clinic Innovation Unit and the American Cancer Society to create a mixed-media campaign to promote colorectal cancer screening.