Projects

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American Cancer Society Awareness Campaign

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In order to raise awareness of cancer among 18-24 year olds, Designmatters partnered with the American Cancer Society to create a hip and effective messaging campaign.

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"A designer’s desire to change the world can be incompatible with empathy, which necessitates relinquishing the impulse to remake the world as it should be in favor of grasping the world as it is for others."

Arden Stern, Faculty, Humanities & Sciences

"The practical foundation that underlies this program is that even the most amazing design solutions need to be supported by a strong business model in order to be implemented and sustainable."

Adlai Wertman, Professor, Marshall School of Business, USC
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