Projects

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American Cancer Society Awareness Campaign

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In order to raise awareness of cancer among 18-24 year olds, Designmatters partnered with the American Cancer Society to create a hip and effective messaging campaign.

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These solutions are indeed subjective – this isn’t solving a clear-cut math problem – and that proved to be the most difficult aspect of the project. The solutions, however, do address all the key elements, massaged by the student’s vision.”

Dennis Lee, Faculty, Advertising

“Though the fields of design, art, social work, advertising and journalism use different languages to describe their process, when we're at our best we're all trying to accomplish something similar: with every creative act, we push people in a purposeful, positive direction. We leave the world better than we started.”

Wendy MacNaughton, Illustration Alum & Faculty
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