Projects

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American Cancer Society Awareness Campaign

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In order to raise awareness of cancer among 18-24 year olds, Designmatters partnered with the American Cancer Society to create a hip and effective messaging campaign.

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These solutions are indeed subjective – this isn’t solving a clear-cut math problem – and that proved to be the most difficult aspect of the project. The solutions, however, do address all the key elements, massaged by the student’s vision.”

Dennis Lee, Faculty, Advertising

"Socially conscious designers can inject new ways of thinking into the world to help deal with pervasive social and environmental problems (such as inequity and the hyper-production of wasteful and harmful things)."

Mari Nakano, Grad Media Design '09, Visual Design Lead, UNICEF Innovation Unit
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