Projects

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American Cancer Society Awareness Campaign

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In order to raise awareness of cancer among 18-24 year olds, Designmatters partnered with the American Cancer Society to create a hip and effective messaging campaign.

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"The practical foundation that underlies this program is that even the most amazing design solutions need to be supported by a strong business model in order to be implemented and sustainable."

Adlai Wertman, Professor, Marshall School of Business, USC

“When I see really powerful student projects happen it’s because the students have genuinely become interested in and care about who will be using, seeing or encountering their design. It’s an exercise in empathy.”

Arden Stern, Humanities & Sciences, Faculty
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