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The students were engaged in very sophisticated research, debate and discussion in this studio, but what really impressed me, in the final production push, was that they were intelligently talking through the options, weighing each decision carefully. The final push was a very mature and professional working team. They worked like a real studio.

Todd Masilko, Associate Professor, Interaction Design

"Because this was not just an academic exercise, I learned so much about messaging, keeping things consistent, and understanding the psychology of a real campaign."

Liz Levin, Advertising, Student
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